Email Marketing Draft
for Consumers Advocate.org
Segmentation
(Funnel-Based)
New Subscribers
(Welcome Series)
Introduce to Brand, USP
One-Time Buyers
2-Day: Check-In
4-Day: Personalized Recommendation
VIPs
Upsells
New Content
Promotions
Defecting Customers
(Win-Back Series)
Cart Abandoners
1-Day: remind of item left behind
2-Day: handle objections
3-Day: Discount or incentive
E-Mail Sequences
(Lifecycle Marketing)
Nurture Sequence
(Intro Brand)
1. Educate Subscribers
2. Know Brand
3. Storytelling
4. Engage based on site behavior
Product-Specific
Lead Nurture Sequence
(30 days)
1. Problem (Product Possibilities)
2. Benefit (of Product Category Improving Lives)
3. Transition (making the switch from
old way to your product)
4. Tools Overview (Product Guide)
5. Case Study
Problem + Benefits
Testimonials
CTA (Free)
6. Resources
Learning Suggestions
Discount Code / Special Offer
Engagement Sequence
(Deepen Relationship)
High Discount - push to buy
List Removal - feedback, engagement
Conversion Sequence
(Purchase)
Onboarding Sequence
(How to use product)
Repeat Consumer Sequence
List Growth
Consumer Accounts
Opt-In Site (Growth)
Lead Magnets (Acceleration)
offer is added incentive
Content Upgrades
& Gated Content
Transactional
Emails
Order Confirmation
Upsell Products
Discount Codes for Future Purchase
Join Community
Shipping Confirmation
Order Tracking
Friend Referral
Product Suggestions
Check-In Emails
Review/Survey
Bradcast
Emails
Product Release
Newsletter (Monthly)
Promotion (Time-Sensitive)
Seasonal Deal
Content Update
KPIs
Deliverability
Open Rates
Personalization
Copywriting
CTR
Interactive Body Content
(also: Feedback / Data)
Quiz / Polls / Survey
Contests
Calculator
Map / Gallery
Conversion
Bounce
Unsubscribe
Abuse Reports
ROI
Campaign Specific
Landing Pages
Engagement Email
Ascension Email
Profit Maximizer
Product Design
Core Offer (Flagship)
Tripwire (Convert prospects into buyers)
Book
Webinar
Premium
Opt-In Offer (Lead Management)
Case Study
Toolkit
Funnel Sequence
Landing Page
Thank You Page
Upsell
Traffic Test