Email Marketing Draft
for Consumers Advocate.org

Segmentation
(Funnel-Based)

New Subscribers
(Welcome Series)

Introduce to Brand, USP

One-Time Buyers

2-Day: Check-In

4-Day: Personalized Recommendation

VIPs

Upsells

New Content

Promotions

Defecting Customers
(Win-Back Series)

Cart Abandoners

1-Day: remind of item left behind

2-Day: handle objections

3-Day: Discount or incentive

E-Mail Sequences
(Lifecycle Marketing)

Nurture Sequence
(Intro Brand)

1. Educate Subscribers

2. Know Brand

3. Storytelling

4. Engage based on site behavior

Product-Specific
Lead Nurture Sequence
(30 days)

1. Problem (Product Possibilities)

2. Benefit (of Product Category Improving Lives)

3. Transition (making the switch from
old way to your product)

4. Tools Overview (Product Guide)

5. Case Study

Problem + Benefits

Testimonials

CTA (Free)

6. Resources

Learning Suggestions

Discount Code / Special Offer

Engagement Sequence
(Deepen Relationship)

High Discount - push to buy

List Removal - feedback, engagement

Conversion Sequence
(Purchase)

Onboarding Sequence
(How to use product)

Repeat Consumer Sequence

List Growth

Consumer Accounts

Opt-In Site (Growth)

Lead Magnets (Acceleration)
offer is added incentive

Content Upgrades
& Gated Content

Transactional
Emails

Order Confirmation

Upsell Products

Discount Codes for Future Purchase

Join Community

Shipping Confirmation

Order Tracking

Friend Referral

Product Suggestions

Check-In Emails

Review/Survey

Bradcast
Emails

Product Release

Newsletter (Monthly)

Promotion (Time-Sensitive)

Seasonal Deal

Content Update

KPIs

Deliverability

Open Rates

Personalization

Copywriting

CTR

Interactive Body Content
(also: Feedback / Data)

Quiz / Polls / Survey

Contests

Calculator

Map / Gallery

Conversion

Bounce

Unsubscribe

Abuse Reports

ROI

Campaign Specific
Landing Pages

Engagement Email

Ascension Email

Profit Maximizer

Product Design

Core Offer (Flagship)

Tripwire (Convert prospects into buyers)

Book

Webinar

Premium

Opt-In Offer (Lead Management)

Case Study

Toolkit

Funnel Sequence

1.

Landing Page

2.

Thank You Page

3.

Upsell

4.

Traffic Test