Fruitful Kick
Demographics
Ages 4-25
Pre-customers
Little Toddlers/Children having an availability to eat them
Allowance Customer
Teenagers
Youth Market
High Schoolers/University Students
Post-secondary
Almost to becoming Adult
All Gender
Income Level
Middle Class
approx. $45,000 - $60,000
Psychographics
Bringing flavours that represent different cultures around the world.
Doesn't mean that only those people can eat those flavours, everyone around the world are welcome to try those melted goodness.
Celebrations like Eid people would love sweets during those days and the fruit-flavoured chocolates are the perfect snack to indulge their mouths.
People
like decorative and unique chocolate with flavourful kick
like sugary snacks during festivals and parties
sweet tooth
Product Use
Product will retail at different prices for strawberry and raspberry chocolate it will retail for $2, $3 for orange, $5 for mango and coconut.
Will be a heavy use product, since consumers will have to constantly buy our chocolate to make a profit.
Geographics
Europe
Switzerland
We can manufacture our chocolate in this region.
In 2014, the Swiss chocolate business earned 1.37 billion in gross revenue (814 million from the local market, 551 million from exports).
Belgium
Our product manufacture
Asia
Pakistan
Chocolate consumption has risen throughout in Pakistan, due to its unique bittersweet flavour as well as its health advantages.
So with our chocolate it will present a flavour that's both sweet and sour, with our mango flavour.
China
The chocolate market in China remains mostly untapped.
Although the Asia-Pacific area is home to more than half of the world's population, it accounts for more than 15% of worldwide chocolate consumption, implying that the Chinese market has even greater potential.
The chocolate market in China remains mostly untapped.