NimNim - Ansoff's Matrix

Product development

r

Product development strategies aim for growth through the development of new products in existing markets.

For

Indicator for

Against

Indicator against

Ideas

Idea

Diversification

r

Diversification strategies aim for growth with new products in new markets.

For

Indicator for

Against

Indicator against

Ideas

Idea

Market penetration

r

Market penetration strategies aim for growth with existing products in existing markets.

For

Indicator for

Against

Indicator against

Ideas

Idea

Market development

r

Market development strategies aim for growth with existing products in new markets.

For

Indicator for

Against

Indicator against

Ideas

Idea

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