Revenue Growth

Inorganic

Horizontal Integration

Competitor - same product

New Products

Vertical Integration

Supplier

Distributor

Unrelated Diversification

Organic

r

makes sense to ask upfront if client has any specific preference w.r.t Existing/New Product Existing/New market combination.

For every Existing aswell as New Product

Identify Growth Opp

Segment The market

Characterize the segment

Identify Consumer needs

Identify Available products

Evaluate Fit

Evaluate the segment

Size

Profit

Growth

Competition

Regulation

Identify lucrative segments to play in or new product definition

Recommend Growth Strategy

Price

Pricing Power

Consumer price sensitivity

Product Differentiation

Quantity

Increase Demand

New Markets

Existing Markets

Channel

Promotion

Product Modification

Negate Competition

Gain access to critical resource - any of the capacity axis

Develop capacity to serve demand

Financial

Technology/IP/patents

Human Capital

Brand

Mfg

Distribution

Raw material