Factors leading to Ronald Reagan's Election

Liberal Decline

Believed Liberal policies
caused economic decline(stagflation)

Unfolded Mandates- required programs
but weren't paid for by govt.

Welfare programs failure,

Reverse Discrimination

Reagan Values

Opposed to big government

Criticized high taxes

Valued tradition

Reagan Background

Second Rate Hollywood Actor

Spokesperson for General Electric

Governor of California

Moral Majority

Wanted to fulfill religious goals and valued traditions

Reached out to Americans that weren't politically involved

2 million new voters by 1980 election

Other Reasons of Conservative Support

Attacked desegregation
school busing as threatening ideal
neighborhood schools

Many Americans started moving to the suburbs-
further away from mainly liberal cities

Reagan Campaign

Pointed Out Carter's failures
as president

On Televised Debate, he appealed to
Americans as friendly and capable