The 4 p's and 2 c's!

What does price mean? What customers look at when it comes to price, a discount meaning a sale that is original price reduced by the certain percentage, so let's say you get 50% off, when you are buying clothes or getting 30% of on products. Another thing customers look at are refunds meaning credit terms an example is when you return a certain product you can get a refund on your purchase or you can get a store credit.

Here they make all sorts of different Advertisements,Channels and Sponsorship to promote their products to their customers. Here are some examples:

Food Industries

Cosmetic industries

Sport Indutries

Car Sales

Pet products

Competition is how two stores are selling the same product but different brands and they are anyzlazing which one will sell more and have more customers. Here are some examples:

Pepsi or Coke

Face cream: Loreal or Nivea

Pizza: Pizza Hut or Pizza Pizza

Toothpaste: Colgate or Sensodyne

Clothing stores: Garage or Ardene

So what is a customer looking when buying a product? Well it depends what product they want to buy, but in general here is what they are looking for!

Quality

Quantity

Services

The specific brands name ( what attracts them) For some people it can be clothing or shoes or make up products.

They style of the product

The features that the product offers

the variety of the product

The different types of accessories that come with the product

The safety of the product so for instance I love using skincare products however some of them may be sensitive to my skin so I always look to see if it's suitable and safe for my skin.

Place means where the customer will buy the product and where its being sold here are some examples:

Retail Places

Online Stores

Outlets

Market Places

Furniture Stores

Hardware Stores

Antique stores

They are also trying to satisfy their customers!

Giving them their need and want, aiming for a specific message to specific customers. The more customers they get the more opportunities they have by selling.

Having very good communication and service is important because by having good service you are attracting customers and persuading them in a way to back your product and establishing trust.