The Merchandising

Merchandising takes into acount how your products come a cross to consumers

Activities Carried

Out by both
marketing and sales

Almost any brand with a physical product uses merchandising tactis. From grocery merchandising, to cosmetics merchandising, to beer merchandising

Visual Merchandising:
Catching consumer's eyes

Examples

Loindow displays

Pop displays

Cross displays

Merchandising Audits

One core method of tracking merchandising
data is through merchandising audits. are essencially an official report on retailer compliance and rep efficiency.

Setting up promotional
displays

Merchandisers are responsible for everything that happens to a product from the moment it is delivered to the store to the moment a shopper picks it up off the shopper picks it up off the shelf

Tracking results of
merchandising efforts

Such as organizing
shelves