Themes arising from survey
Main goals
online distribution
Self-Help
investing online
Subtopic
most effective channel
why and companies switch to online
Future plans
Campaign strategy
Online campaign strategy
Offline campaign strategy
Integrated campaign strategy
communication channels use
Website
3rd party websites
Google Ads
Benefits / Challenges
reaching a younger audience
measure impact
can amend message along the way
giving clients the opportunity to share information
constant awareness of what is going on online
have emplyees with the adequte skills
Testing effectiveness of online media vehicles
Click-through rate (CTR)
Online Revenue
Customer Engagement
Increasing Fanbase
Marketing software analytics
Google Analytics
Facebook Insight