What is Marketing?
Selling Stuff
Goods
Focus: Product
Services
Focus: Person providing service
Target Market
YOU CANNOT SELL TO EVERYONE ALL THE TIME
Toothbrush/Soap
Segment
Choosing a sub group to market to
Men
Women
Women above 65+
Black women above 65+
Influence Customers
Market Research
Surveys
Focus Group
Subtopic
Data - Trends
1-on-1 interviews
Motivation
Advertising
Convincing the consumer..
Promotion
Sales Promotion - Sales/Discounts/Coupons
Price
Focus: Broader than advertising
Four P's of Marketing
Promotion
Price
Place
Product