Kategorier: Alla - marketing - competitors - buyers - social

av Andrea Naibo för 4 årar sedan

150

3cad marketing plan

The plan aims to distinguish the company through a comprehensive library of official products, enabling customers to visualize items in their homes before purchase. Key markets will focus on a 3D product and room planner.

3cad marketing plan

3cad marketing plan

Type in the name of your marketing plan.

Budget

Include a complete breakdown of the costs of your marketing plan. Try to be as accurate as possible. You’ll want to keep tracking your costs once you put your plan into action.

Set goals

How many leads do you need to convert the right number of sales?

How many sales do you need to make your revenue goal?

Type your answer

Assess how your marketing budget and goals work together. How much revenue do you need?

List operational costs
Advertising

Assign a budget for advertising and online campaigns.

Media involved

Benefits of Sales

Specify the benefits of your sales and marketing personnel.

Return on Investments measured on new clients

Set a budget for salaries and commissions for your employees.

Amount for short period (3 months)

Outline sales funnel
New deals

How many of those opportunities close as new deals?

Site visits

How many site visits do you have per month?

New visitors, time spent, bounce rate, exit rate

Leads

How many leads convert into opportunities?

Number for each category

Marketing activities

A successful marketing strategy is made up of many different tactics, including both online and offline options. Your goals, target audience, and industry play an important role in this decision.

Newsletters

Before planning the content for your newsletters, consider the following questions, then analyze the outcome.

Goals

What do you hope to achieve by sending an email newsletter to your subscribers?

Contact sale representative

Content

What types of content will you include in your newsletters?

The perfect solution to set your product at home

Topic

Decide the specifics. What subject will your newsletter content focus on?

Discover new possibilities with 3cad

Social media

Engaging with your customers and leads on social media helps you build stronger customer relationships. Keep in mind that the content should be dedicated to the specificity of each platform.

LinkedIn


Upload visual content to your Pinterest account to keep your audience engaged.

Search networks

Instagram


Plan your content for Instagram.

Talk with images

Twitter


Plan your Tweets. Take into consideration the trending hashtags.

Take attention

Facebook


Plan your Facebook posts. Attach media resources if needed.

Brand visibility

Website&Blog

When putting together your content for your website and blog, try to provide value to your customers. Answer the following questions.

Landing page: hoods

Is there information or resources at my disposal that would interest or benefit my readers?

Landing page: outdoor

What challenges or questions do my customers have?

Landing page: lighting

Who am I writing to/for? Check again the profile of your buyer from point Market research.

U.S.P.

Determine what makes your business and its products/services different from others on the market.

Benefits

Answering your customer's primary question: 'What's in it for me?'
Make it to the point and state it as a benefit to the customer.

One instrument to make simplier to obtain market requests, from first search to CNC control.
Short phrases

Create phrases about your unique product or service that are short, clear, and concise.

All-in-one. Easy.
Emotional needs

Think from your customer's perspective decide what emotional need is being specifically met by your product or service.

Unique competence
Unique features

List the features and benefits that are unique about your product or service

The only 3d real planner

Mission Statement

A mission statement consists of three components: key market, contribution and distinction. Take your time and define each of them.

Distinction

What makes the product unique or why the audience should buy it over another?

Wide range of official products libraries
Contribution

What does your product or service do to contribute to society?

Showcase products in customer house before buying
Key market

Define your the target audience. They are the people who are most likely to buy your products or services, and they are united by some common characteristics, like demographics and behaviors.

Product/Room 3d planner

Market research

Collect information about the consumers, target markets and the clients of your company to assess how effective and popular your product or service is.

Competitors

Know your competitors and improve your business' performance.

Online presence

Are your competitors present and active on social media? Select from the list or add others.

FacebookTwitterInstagramPinterestOther

Social media / Website

Pricing

Make a research on your competitors' pricing scheme and determine your next pricing move. Select from the below:

$5 - $10$10 - $30$30 - $50$50 - $100$100 - $250$250 - $500$500+

TBC

Weaknesses

Identify the weaknesses of your competitors. Choose from the list or add others.

Lack of resourcesHigh pricedBad customer serviceLong response timeOther

No possibility to insert the product on entire room - No official libraries from furniture manufacturers

Strengths

Identify the strengths of your competitors. Select from the list or add others.

ExperienceReputationTechnologyOther

More details on finishes and rendering aspects for spcific object

Buyers

Determine what you need to know about your consumers.

Location

Select the location of your consumers

Western EuropeEastern EuropeNorth AmericaSouth AmericaAsiaOther

Italy

Occupation

Select the industry your buyers come from

Finance and insuranceHealth/social careManufacturingRetail tradeEducation servicesArts, entertainmentOther

CEO + Head of Technical Office + Head of Sales + Head of Marketing Dep

Gender

Select the gender of your buyers

FemininMasculinOther

M + F

Age

Select the buyer's age range

18 - 2425 - 3536 - 4546 - 5555+

35-65