Kategorier: Alla - classification - analysis - dependencies

av jason kyle för 16 årar sedan

313

Chapter 15

Multivariate statistical techniques are essential tools in research, particularly when dealing with multiple variables and their interactions. MONANOVA is employed to measure the weights of effects using interdependent variables and is prevalent in marketing research.

Chapter 15

Chapter 15Multivariate

Analyze interdepenency

Multidimensional scaling
Measures distance fromideal and actual points
objective
Cluster Analysis
dimension free classifications
effective in discovery stages
Factor analysis
reduces redundency bygrouping variables with thesame factors

MIDLAND MEADOWS

Cluster analysis would allow Glen tosegment golfers view towards small golf courses
MONANOVA could be used to evaluategolfers feelings towards optional featureson the course

Select a technique

Measure interdependencies
at least interval
Ordinal or less
Measure dependencies
Interval
Nominal

MONANOVA

used extensively in marking research
measures the weights of effect by the interdependent var

MANOVA

takes into effect of the relationships between depen vars.
more effective than anovas on each variable
used to measure the effect on two or more dependent

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