CXM in Startups

New startups face numerous challenges, including launching products to a new market and increasing awareness while ensuring customer satisfaction. The survival of a startup largely depends on effectively managing these tasks simultaneously.

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CXM in Startups

4 Steps

Make Sure Decision Makers are Involved

-

Understand Customer Needs

Encourage Positive Experiences

Startups Fail a Lot

Focus should be on Customers

We focused only on building, and were terrified of one thing in particular — negative feedback. We were terrified of failure and rejection.

A founder gets an idea >> builds the solution >>tries to sell it >> nobody buys the solution >> the founder runs out of money >> the startup dies.

CX is your most important Battle Ground

Startups have to scale CX, NOT THE PRODUCT!

Decision Makers are removed from customers as they grow!

31% of customers are surveyed once a year or less!

72% of customers expect companies to know their unique needs and expectations

Startups do not have the luxury of time to get it right with their customers. Customers will leave!

Importance of CX

New Startups have a very challenging task ahead of them. You are launching new products, to a new market, to new customers. You have to market your product, increase awareness, make sure the customer realizes the value of your product and makes a conscious decision to spend money on your product. These steps, on their own, seem exceedingly challenging, imagine trying to achieve all of them at once. The survival of the startup is dependent on achieving them.

In such extreme scenarios, CX becomes a very important tool to make sure your startup succeeds.

CXM in Startups