How the Changing Habits Affect to Cooking Experience of GenZ During Covid-19 in USA?

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How the Changing Habits Affect to Cooking Experience of GenZ During Covid-19 in USA?

Metodological Framework

Research Plan

Research Design

Theoretical Framework

Research question

What changes Covid-19 incited in people's habits that influenced Gen Z's cooking experiences in the USA?

Scope

The data will be based on primary and secondary data. Possible results will be obtained from the analyzed secondary data and preliminary analysis based on qualitative questionnaires and interviews.

Aim of the research

The results will help to predict the change in people's behavior in the similar situations that might arise in the future. This study will serve as secondary data for future research and investigations.

Theoretical Research

Literature Review

The habits and the characteristics cooking experience of Genz

Cooking Experience in USA

Consumer Habbits in Cooking

Hypothesis

There is a strong association between the daily habits of the generation Z and their cooking experience.

Induction

Research Motivation

Managerial Motivation

Justification

Considering the health problems deriving from nutrition habits in the USA, such as obesity and eating disorders, the issue has a great importance regarding the decision making.

Significance

The study will develop business-oriented proposals and can be used in strategic business decisions in the food industry to reduce the business risks.

Academic Motivation

As this Covid-19 situation is new, even though it is mostly investigated medically, there are not many researches regarding its influence on people's habits including their their cooking experience. That is why there is a lack of academic studies in this topic.

Background

New Trends

Food related industries, such as cooking equipment, semi-finished food products and organic food boom these years in USA.

The high prices and health concerns gradually drive more people to cook at home.

Gen Z is gradually becoming the main consumer segment in the USA.

Importance

Research shows how the pandemic changes the behavior patterns of consumers on cooking experience and how it makes the relevant industries change their approach to the current market trends.

Covid-19 has made important changes in our lives. These include complete change of daily activities, such as working more from home and studying from home. During this time, people have also encountered different eating habits.

Emergency

Under the Covid-19 this special pademic period

Problem Definition

While the change in habits helps some to improve their skills and confidence in kitchen and eat healthy, for others it also causes serious physical and mental issues.

Topic

Analysis of the changing habits in daily life of the people during Covid-19 and its impact on cooking experiences of Gen Z in the USA.