av Abbas Abbaszade för 4 årar sedan
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The habits and the characteristics cooking experience of Genz
Cooking Experience in USA
Consumer Habbits in Cooking
Justification
Considering the health problems deriving from nutrition habits in the USA, such as obesity and eating disorders, the issue has a great importance regarding the decision making.
Significance
The study will develop business-oriented proposals and can be used in strategic business decisions in the food industry to reduce the business risks.
As this Covid-19 situation is new, even though it is mostly investigated medically, there are not many researches regarding its influence on people's habits including their their cooking experience. That is why there is a lack of academic studies in this topic.
Food related industries, such as cooking equipment, semi-finished food products and organic food boom these years in USA.
The high prices and health concerns gradually drive more people to cook at home.
Gen Z is gradually becoming the main consumer segment in the USA.
Research shows how the pandemic changes the behavior patterns of consumers on cooking experience and how it makes the relevant industries change their approach to the current market trends.
Covid-19 has made important changes in our lives. These include complete change of daily activities, such as working more from home and studying from home. During this time, people have also encountered different eating habits.
Under the Covid-19 this special pademic period
While the change in habits helps some to improve their skills and confidence in kitchen and eat healthy, for others it also causes serious physical and mental issues.
