5 techniques
Survery
no involvement from researcher
choice questions (e.g. True-False) or open-ended questions (e.g. short answer essay)
descriptive study
self-report
Adv.: collecting data on aspects of behavior
DisAdv.: relies on a self-report method of data collection
Naturalistic Observation
researcher observes/records behavior in nature setting.
no human intervention
ex. observing volcanic eruption
Adv.: allows researcher to observe in setting where it normally occurs
DisAdvantages
takes a lot of time
things can only be observed not explained
the problemof observing without intervening
Case Study
nonexperimental, descriptive type of study
in-depth records kept by outside observer
Ex.: a person's medical record
Adv.: useful when researchers can not conduct experiment
Disadvantages
descriptive method, not an explanatory one
may not be representative of the general group or population
Subtopic
Experimental
researcher operates the “independent variable,” to see if it causes any changes in the “dependent variable.”
Advantages
Detect cause-and-effect relationships.
Used when it is appropriate, both practically and ethically, to manipulate the variables.
Disadvantages
Used when it is practical and ethical only.
The studies are done in the highly controlled artificial conditions of the laboratory, that doesn’t reflect the reality.
Example: How birds remember where they stash their seeds.
Correlations
non-experimentalstatisticalrelation between variablessummarizingdescriptive
Advantages
prediction
Fairly accurate
relation determination
Disadvantages: no causation proof
Example: Wolves, moose and tree ring width