Services
Chanel has 2 divisions: fashion and beauty
Chanel is a luxury company that focuses on high fashion and ready-made clothes, luxury products, and accessories
Chanel is a privately owned company; Sole Proprietorship business
Fashion
clothing
accessories
shoes
fine jewelry
eyewhere
Beauty
skin care
fragrance
make-up
channels of distribution
Chanel only sells where their environment is designed and controlled by them. In most cases where Chanel accessories or clothing are sold, they will have a special shop-in-shop showcasing their goods. That shop-in-shop has been designed by the Chanel team to match the brand.
Chanel uses both direct and retailer channels
Chanel also ships internationally online
need or want
Chanel is a luxury good one may want
it isn't necessary for survival
impact
CHANEL has supported and continues to support 70+ projects in 35 countries through the Foundation CHANEL. Foundation CHANEL is a private and independent structure organized into two branches, one in Paris and one in New York.
they have supported girls to secure access to health and education for a better future
"Ensuring girls’ access to education and basic health services is fundamental to achieving gender equality. Informing, raising awareness and mobilizing boys, and girls from a very early age is also vital."
continue to support women today to advance their economic and social independence and leadership roles
"Foundation CHANEL supports projects offering a comprehensive response and long-term access to economic resources for women."
have contributed to changing social norms through information and awareness raising campaigns
"Advancing the role of women in society also means bringing about lasting changes in attitudes and deconstructing gender stereotypes. Strengthening organizations working to achieve this contributes to the sustainability of these initiatives."
they have promoted the role and visibility of women
"The Foundation’s activities in this area focus on two main pillars: a means of social and economic integration for women and a way to raise awareness and change mentalities."
they have enhanced knowledge and developed good practices regarding gender equality
"To ensure the effectiveness of programs on gender equality, it is necessary to have reliable, robust and up-to-date gender dis-aggregated data."
brought together our partners to strengthen their development and the impact of their activities
"Grassroots organizations working to promote women’s rights and empowerment require various types of support to carry out their remarkable work. To this end, Foundation CHANEL creates space for dialogue and mutual enrichment"
profit or non-profit
Chanel is a profit making business and make a profit by supplying goods or services to meet consumer
demands
The private French business, famous for its perfumes, jackets and handbags, says it made $1.79 billion last year, up 18% on the year before, on sales up 11% at almost $10 billion.
Chanel is one of the most valuable brands along with Louis Vuitton and Gucci
Geographic Scope
Chanel sells worldwide and gets customers from all over the world
although, this luxury brand originated in Paris, France