Chocolat Noir

Targeted to Nesters (25-40) as this is a not very sweet chocolate bar so people that are older would have a better taste for this

Price would be $5.99 and will come in one size this chocolate is an affordable one that is made for mid to lower class

There is no certain ethnicity or culture this chocolate is for everyone

Packaging will have low fat and low sugar appealing to adults that don't want super sweet chocolate

The whole product will also be environmentally healthy to appeal to more adults

1: Our first promotion would be a coupon as when adults are shopping it will make them want to get one as it will be free and could make the adult a light-medium user

2: Our second promotion would be online advertisements to show case to working class people that may want a sweet break but don't want to much sugar or bad fats that come with regular chocolate

3: Our last promotion would be commercials to showcase where our chocolates come from and how they are made to help adults know what they are eating

The chocolate will be manufactured in Belgium
and will be sold worldwide and online for
people to buy

Our head office and our original store front will also start in Belgium and start going worldwide after success

Light to medium users