CocoCanes
Demographics
Course objectives
Demographics
Age- 5-15 youth market
usually kids at a younger age want sweets or candy which will make them want the product especially during the winter season the chocolate looks like candy canes attracting the youth to try.
Family life
The adults in the family would be the ones buying the chocolate but the kids would be the ones who would want it.
Income level
the chocolate will be at a low cost so it would be affordable for any one especially the youth getting allowance because it will cost like around $5 or less.
Course objectives
Product Use
Our product would be heavy use
Since kids will always see it on shelves of stores and malls and would ask their parents to buy it for them, and kids go to stores often
Main topic
Geographics
1.Canada and America
In grocery and retail stores and in malls
Psychographics
CocoCanes
Children will see the product in stores and beg their parents to get it for them
Packaging has vibrant colors which attracts younger audiences since they like bursts of color and "pretty" products
Advertisements contain exciting and fun things to attract our product and make it look fun