Persuasion Theories: Amanda Ngcanga; Phozisa Bloko; Sasha Burger, Sinethemba Clay; Namhla Sibene; Siphokazi Nono; Sibusiso Nightingale.
Carl Hovland: Attitude-Change Theory
4
F. Heider, T. Newcomb, C. Osgood, P. Tannenbaum, L. Festinger & M. Rokeach: Consistency Theories.
12
M. Sherif: Social Judgment-Involvement Theory.
4
Ivan Pavlov & B.F Skinner: Learning Theories
7
R. Petty, J. Cacioppo & Associates: The Elaboration Likelihood Theory.
7
