DEVELOPING THE MARKETING MIX

Channels

channel of distribution

подтема

Coverage

Assortment

Locations

Inventory

Transportation

Logistics

A

Advertising

P

Publicity

P

Personal selling

Mass selling

S

Sales promotion

coupons, point-of-purchase materials, samples, signs, catalogs, novelties, circulars

List price

Discount

Allowances

Payment period

Credit terms

Product variety

Quality

Design

Features

Brand name

Packaging

Sizes

Servises

Warranties

Returnes

Customer needs and wants

Cost to the customer

Convenience

Communication