Digital Marketing

Contemporary Marketing Trends

Tactics

Reach, act, convert, engage

Content Marketing

Web pages, rich content, personalization, marketing apps, smart insights

Marketing Automation

Enhancing audience engagement through automated processes

Mobile Marketing

Engaging users on mobile devices

Strategic Mindset

Situation analysis
Objective setting
Strategy development
Governance

Utilizes digital channels such as social media, search engines, email, and websites to promote products or services.

Key Elements

Tactics

Focuses on reaching, acting, converting, and engaging customers.

Mobile Marketing

Targets users on mobile devices.

Automation

Uses technology to streamline audience engagement.

Content Marketing

Incorporates web pages, rich content, personalization, and marketing apps.

Strategy

Involves setting objectives, analyzing the situation, and developing strategies for governance.

Experiential Marketing

SuFocuses on creating memorable experiences for customers, enhancing their interaction with the brand.btópico

Key Elements

Value and Satisfaction

Ensures the delivery of high value and satisfaction from the beginning to the end of the customer journey.

SubtópicoCustomer Satisfaction

Measures and analyzes consumer satisfaction to improve loyalty and gain new customers.

Innovation

Identifies customer problems and innovates solutions to preemptively address issues.

Relation Between Digital Marketing and Experiential Marketing

Customer-Centric

Both strategies prioritize the customer experience, emphasizing the importance of understanding and fulfilling customer needs.

Measurement and Analysis:

Both methods involve continuous monitoring and evaluation to optimize performance and customer satisfaction.

Integration

Both approaches aim to enhance customer engagement and satisfaction, though through different means. Digital marketing leverages technology to reach and interact with customers, while experiential marketing focuses on creating immersive experiences.