N i n e S e g m e n t s

Represented

Strategic Plannig

M O D E L C A N N A S

Communication channels and sales

The communication channels

know produts

Channels of distribution and sale

materialize the delivery

Key activities

they are the activities that allows us

deliver to customers

products and services

to satisfy the needs

Monetary income flow

willing to pay each market segment

value proposal

Cost structure

cost optimization

construction of stable models

Relations with clients

it is characterized by

capture

customers

loyalty

keep

key resources

used fixed asstes in the production

makes the proposal different of value

key partners

alliances

enhance power in the market

Customer segment

Businness

satisfy needs os the clients

people

Value proposal

creating value chain

services

products

what difference of the competition

Conceptual Maps