BUSSINES MANAGEMENT AND TOURISM
MARKETING
MARKETING MIX
PRODUCT
Be clear in what we want to show and sell. Service or product?
In this case, show OUR culture.
PRICE
The correct price to sell something.
It will affect supply and demand.
Visiting museums and things like that people don't expect to spend too much. A complete tour could be more expensive.
PLACE
Where could be a good place?
Maybe in old parts of the country and town, where pleople can see someging different and interesting.
PROMOTION
How people know about us?
There are many countries with diversity like us.
But we each country has something different and that's what we have to promote.
MARKET RESEARCH
Recollect relevant info to take important decisions.
NEW MODEL
Stimulus
Someone wants to travel.
Meet culture and different places.
ZERO MOMENT OF TRUTH
Search online about sites.
In this part, our promotig part has to be good to get tourists.
FIRST MOMENT
Buy the service or product.
Tickets, tours.
SECOND MODEL
The experiemce that the consumer had.
This is a really important part due to, as a company you can't control consumer's opinion.
For this reason, everything must be perfecto to has a good reputation.
STRATEGY
TARGET SEGMENT
Who is more interested in knowing colombia?
We have to focus our promotion in a group of peeplethat wants to come to Colombia or Bogotá.
Subtema
COMPETITIVE ADVANTAGE
What's the difference with other places?
Our culture, gastronomy and diversity.
ENVIRONMENT
Everyone has to be prepared in case of somethig weird happens.
Taxes
Natural disasters.
Government
ETHICS
BUSSINES
Apply social responsability.
How we increase tourism between our cities?
How is tourism part helping poor persons?
COMPETITION
We can not talk in a bad way about other places or countries.
FINANCE
Is the budget enough to survive and work good?
Salary.
Infraestructure
Services
Raw material
With numbers, everything has to be correctly.
Statement of income
Are we generating utility?
General balance
STRUCTURE
Authority hierarchy
Who is the leader in the Government and in the site?, Who I have to answer?
Business model
Is this model working? or Should we change it?
LAW
LABOR
Our workers in museums, parks, etc, must have the best conditions to work. This motivates them and increase their sense of belong.
Good salary.
Social benefits.
Bonus.
COUNTRY, (COLOMBIA)
Is the government making laws that increase the tourism?
BUSSINES
Everything has to be in order with the company, structure, Chamber of Commerce.