Getting Started with: Google AdWords

Go to Google AdWords page

Slect Timezone (cannot change)

Select Currency (cannot change)

Verification email

Manual

Automatic

Search Network Only

All Devices

Note: Only choose U.S. to avoid overspending by advertising to Canada

Naming

Try to stick with memorable naming conventions

You can build up to 25 campaigns

Use one of five Ad types

Keywords

Broad Match

Probably get most impressions

Will draw up unrelated matches

Phrase Match

Exact Match

Negative Match

Headline = Call to Action (25 Characters)

Description Line 1 = Call to Action

Description Line 2 = Relate to Consumer

Display and Desitination URL need to be SAME

Like a bucket of keywoards and pairing of ads that are available for people who search for things

Make it specific

Search Engine Marketers

Premier source for advertising on the web

System through which Google sells advertisements based on keywords people type in their search engine

Search Ads

Basic (Text Ad)

Display Ads

Blinking banners and visual ads

Call to Action

YouTUbe (In-Stream Ads)

Either on bottom (pop-up) or in beginning of video

Only pay if entire ad is watched

Mobile Ads

Most exciting! Growing faster than Desktop

Can bid on just mobile and target mobile crowd

TV Ads

Commercial (large scale)