Maslow's Hierarchy of Needs

Physiological

Water is one of the most important
necessities we need in life to survive.

Even though burgers themselves
are not a necessity, food is. And
when you look at this ad, it makes
you crave the food and feel hunger.

Safety

When I think of safety,
I think of the security in
our country and the freedom
we all have.

This ad uses someone
famous to ensure driver's
safety and security.

Belonging - Love

To me, family represents love
and belonging because my
family are the ones who are
always there for me and who
I love the most.

Although in this ad the father is essentially
lying to his daughter, it is out of love. This
advertisement promotes that we will do
anything for the ones we love, just like the
father did for his daughter.

Self-Actualization

For me, self-actualization
represents fulfillment in
life and to be rid of any
fears and worries I may
have. To look positively
towards the future, and
to be grateful and feel
achieved.

This ad shows how all
these people who were
once terrible at one sport
kept working hard and
became some of the best
in the world because they
pursued their inner talents,
and how they achieved what
they wanted most.

Self-Esteem

When I think about self-esteem,
I think about feeling respected and
respecting others so that everyone
feels good about themselves.

This advertisement represents
that if you put your mind to
something, you can achieve
anything.