Media Fluency: The Ability to communicate effectively with graphical formats, just as we have been taught to do through written text.

Listen: learning to look critically at at content

Message: What is really being communicated?

Medium: Analysis of delivery, evaluation of efficacy, appropriateness of chosen medium

Leverage: matching media to message and audience

Message: content + tone

Medium: Who is the audience?

What are your abilities?

What criteria exist?

Students need to be media literate

Students need to understand how to be effective in using digital tools to solve problems and create real-life products that communicate, inspire, and entertain

Project

Reflection

This project identifies the audience and considers their needs and preferences

Students understand a wide range of media and design

Accurately and consistanly discerns intended message

Students understand the principles of graphic design and employs creativity

Students critically review and adjusts the communication as necessary alignment with the audience, message, and purpose

Example of Project

Forbes Media Literacy Quiz

Why buzzfeed is great

Beyond text-based communication

Redefine definition of "illiterate"

Traditional writing skills are no longer enough