Socoal Norms and government policy- Behavioural change

Influence

Smoking in public places

individual

Yes

Why not?

Social Norm

Most will not

Should I?

Government impose ban

Most likely to change

Extrinsic motivation to avoid penalties.

Healthy eating

Individual

I like the freedom to eat whatever i want

Why not?

Social norm

Most people are health conscious

I should be too

Government incentive

Most likely to start healthy eating

At least change for the incentive.