Survey Method: (Farida Tarek)
Strengths
Unobservable data easily collected
large sample=Accurate results
help assessing attitudes + opinions
Limitations
Self report method used
Intentional deception
Poor memory
Questions Misunderstood
Not explanatory
Main topic
Description
Non-Experimental
Descriptive Study
No direct observation
self report
Data collected from interview, questionnaires
Open-ended questions
Forced-choice questions
Examples
Biology
What kinds of seeds do feathered backyard visitors like to eat?
Geology
How can one compare modern earthquakes to historical events where observations were limited?
Psychology
What kinds of sexual problems are experienced by "normal" couples?
Sociology
What is the drug use among college students at a large metropolitan university?