Profits & Profitability
What is the Product/Service Mix?
Profit Contribution from each
Revenue contribution from each
Cost contribution from each
For every product in the mix
DWH Revenue Trend
DWH Price Trend
Elasticity
Product differentiation
Mkt power
Monopoly
Oligopoly
Monopolistic competition
Perfect competition
Regulations
Competetive moves
DWH Volume trend
Consumer Segments change
Competition
New products
Existing products
Substitutes
Brand perception
Supply chain issues
Capacity
Distribution
Selling
Promotion
Inventory Management/Availability
DWH Cost Trend
Breakup Cost into entire valuechain
Sourcing
Manufacturing
Distribution
Customer acquisition
Customer retention
Breakup cost into heads
Fixed
Variable