Rock Music
What attracts people to rock artists
Think about career longevity
Madonna
Does not have a pleasant voice
People love her anyway
Highest grossing solo artist tour ever
Risky moves give her continued publicity
Continued publicity = continued career
What about rock icons?
David Bowie
Very different personality
Not afriad to show his bisexuality
Interesting quotes about the idea of "originality"
Jimmy Page
Led Zeppelin
Incredible guitarist
Started out as studio guitarist
Growth of Led Zeppelin musically
Change of venue completely changed sound produced
Innovative/risky ideas about marketing
Chose to allow fans to do their own marketing for LZ
Did not invest heavily in merchandise