Role models and awareness

Lack of interest from the mainstream media, media exposure dependents on budget or its exposure effects are too short

Lack of international speakers and role models public speaking skills. Women are often not confident enough to go public. Lack of their storytelling skills.

Fake role models

Lack of proper male role models and male support

Ambassador networks lacking funding, large budget needed to be effective

Difficult to measure the impact, no structured programmes

Language barrier if there is more than one language

Role model messages are often too strong. Feminist messages come across as too string to many

Identifying the role models, lack of time among the role models, lack of success stories

Business associations and networks, chambers of commerce and industries

Parents

Media ((also targeted media, e.g. business, lifestyle, female, etc.)

Sponsors

Universities, Schools - teachers and students

Associations

Training bodies

Local government

Local partnerships

Women entrepreneurship associations and WE networks

Successful women entrepreneurs, potential women entrepreneurs

Awards and social recognition for WE and mentors (national and European)

Competitions

Creditable stories and experiences

Media training, media briefings

Conferences

Entrepreneurship programmes

Role models scouting (local, national, international)

Showing same amount of successful men and women in media and throughout the educational system

Engage local networks and accelerators

Appeal to fathers, husbands

CSR

Import of the role models from other countries

Launch a European campaign “How I did it” sharing the success stories

Reports in the local media (incl. TV programmes) and dedicated programmes in the media

Women events and networking promotion

Structured professional training

Demo and Info days in schools