Schumacher Cattle Co
Stacey Schumacher
Executive Director & Founder of the Texas Coalition of Animal Protection
A non-profit organization providing low-cost cat & dog spay and neuter procedures
7 Standalone Clinics; also partnering with other clinics
Not from an Ag Background
Mentioned her kids will be raised in the industry and will help. She hopes the kids continue the tradition and in the industry
"This is their reality..."
"We are aiming for world domination!" regarding where they will be in 10 years.
Based out of Era, Texas
Land Leases and Ownership throughout Cooke County
Longhorns
Started by Stacey in 2010
She needed an ag exemption but did not want to get into the beef production side of the industry
One of the breeds people outside of ag think of when thinking about "cows"
Noted docility and look as big benefits for ownership
Completely for fun
Can be more profitable than Angus if marketed well
Image Ideas
Family Picture by the Schumacher Cattle Sign
Kids Playing in Field
Photos of Longhorns at Golden Hour
Cattle Working Facilities
Cattle Equipment - Trailers, shoots, etc.
Harvesting Equipment - Tractors, Implements
Scott Schumacher
Texas Tech Animal Science Grad
Agriculture Family
4th Generation Cooke County Farmer/Rancher
S&S Enterprises - Custom Chemical Application Company
Harvests hay, corn, milo and wheat for combine for graze
Over 260,000 followers on FB
Most popular posts are Longhorn Related
Used to promote the operation and sell longhorns
Post gives viewers an opportunity to remember their past involvement in agriculture or learn something new
Advocacy
"Hey Scott!" Segments
Stacey noticed "Facebook followers were having the same questions that she did years ago" when she met Scott
Video Segments covering various techniques used in the beef industry (Treating foot rot, tubing calves, etc.)
"People need to know where their food comes from and the hard work that is put into that production"
Beef Cattle
Commercial Operation
Raises calves for beef production and sold when they reach 800ish pounds
Registered Angus
Starting to switch commercial cows to registered stock
Beginning to get involved in Registered Angus Bull business