Social Media Influencers

Role models

Pressure on members of society to
act/think as they do.

Can be negative or positive

Set a desire for success within the social media world.

Validity - make it seem as though likes/views are a requirement to be seen as valid.

Influential when it comes to decision making

Set cultural trends

Endoresments

Work with different companies promote products.

Can be negative or positive, also influencer can be doing it purely for $$ instead of promoting products they actually believe in.

Consumerism

Social media stars can have major influence on products consumers chose to purchase, as well as the products that don't become popular.

Psychology

Psychology plays a huge role in setting vultural trends. Due to the inlfuencerd playing with different ideas that appeal to peoples mind. They are made to feel as though they are missing out without the product.

Major impact on society

Deviance

Can cause people to want to be unike/deviant from what the group is doing

Social outcasts

Group conformity

Influencers cause trends, which people, especially youth, adhere to. then causing the feeling that you must conform to a group to gain personal validation.

Opinions - go with the group instead of forming you own.

Negative effect on youth

Influencers become famous, or very well known for irrelevant reasons. From video creation to meme pages, there are so many unintelligent influencers that children look admire. This then causes stupidity and ignorance to important subjects amongst youth.

Laws? Encouragement to break them