THE ABCs OF A BUSINESS PLAN

The Chief Executive Officer (CEO), who should have the main responsibility for supervising the business planning process;

The marketing and sales manager, who understands best the demand of the market, its growth potential, the specific requirements of clients, the prices that they are ready to pay, the moves of competitors, etc.

The marketing and sales manager, who has a better understanding of market demand, market growth potential, customers' specific requirements, prices they are willing to pay specific customer requirements, the prices they are willing to pay, competitors' movements, etc.

Assessing the situation:how your customers, partners, competitors and suppliers view your business.

Developing a mission: clear mission statement for your company.

Getting ready

Set objectives

Elaborate the business plan

Commercial banks: Commercial banks provide loans to viable businesses on standard market terms and conditions.This may consist, depending on the banks' order of preference, of cash accounts, precious metals, marketable securities, infrastructure (land, buildings, machinery).

Private investment funds: The objective of these funds is to make a profit and they will examine your business until they are convinced that they can earn a substantial return on their capital with calculable risk. future profits or appointment to a company's board of directors.

Development funds. These venture capital funds are established and supported supported mainly by governments or governmental institutions

This is a detailed report on a company's products or services, production techniques, markets and production techniques, markets and customers, marketing strategy

It is normally updated annually and
annually and is anticipated over a period usually ranging from three to five years.

should be complete, honest, objective, well-structured and easy to read.

Derive objectives for employees. Derived from the business plan measures and targets for organizational units and individuals.

Inform employees. Use as a means to inform/motivate employees about the company's objectives.

Determine financial needs and request funds. Determine the amount, type and sources of funding and when it is required. Use the business plan in the funding request process.

the cover: the first impression stakeholders or investors get of a company.

Contact person: identification of the company.
samples: advertisements, advertising, marketing

Table of contents: a quick and easy way to find
to find individual sections in the plan.