Vodafone Delights
Branding
Risk
Meaning
Benefits
Main topic
Training
Sales and Distribution Teams
Customer Service teams
Retail teams
Partner Teams
Communication
ATL
Television Ads
Campaign 1
Campaign 2
Radio
OOH Media
Newspaper
Newspaper Ads
BTL
In Store Promotion
Partner Promotions
Big Cinemas
Email and SMS
TTL
Vodafone Website
Partner Websites
Program Affiliates
Appointing Partners
Finalizing Offers
Agreement closures
New Product Development
Concept
What?
What is the product/service Concept?
Who and Where are the customers?
How will the product reach the consumers?
Product Pricing, Product Cost, Budget?
Development
How?
Market Research
Product Development
Hiring right resources
Testing
How/When?
Testing the Product
UAT sign off
Launch
Product Launch
Differentiation
Differentiate Market Offering
Position Market Offering
Positioning Maps
Segmentation
Geographic Segmentation
Demographic Segmentation
Psychographic Segmentation
Behavioral Segmentation
Targeting
Undifferentiated (Mass) Market
Differentiated (Segmented) Marketing
Concentrated (Niche) Marketing
Micro (Local /Individual) Marketing
Customer Experience
Price
Promotion
Product
Loyalty Cards
People
Process
Process to Avail the offer
Place
Various Channels
Retail Stores
Trade Channels
Online Channels
Email/SMS