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Empathy Map Template

Empathy Map Template

The axis empathy map template guides you through 4 categories of information about a user persona. Fill out each category to get an in-depth overview of your users/clients.


Keywords: empathy map, empathy maps, empathy diagram, business diagram, customer, customers, user, users, user personas, potential clients, business mind map.

Empathy Map Template

Empathy map (axis) template

This template uses two axes to split the screen into four areas. Fill out each area to perfectly portray your business's user personas.

This will help you develop a marketing strategy. After you identify all aspects, you get to know your user personas, and you can develop an improved strategy to grow your business.

Add user persona's action

Add what user persona does (actions).

These are the user persona's actions and behaviors regarding your brand/business (for example: price comparison, research, making a pro/con list, looking for recommendations, etc.).

THINKS

In this category, you need to add what user persona thinks about your product/service or brand.

These thoughts are internal, and usually, they are not shared or expressed.

FEELS

In this category, you need to add how your product/service makes the user persona feel.

DOES

In this category, you need to add what user persona does.

These are the user persona's actions and behaviors regarding your brand/business (for example: price comparison, research, making a pro/con list, looking for recommendations, etc.).

SAYS

In this category, you need to add what user persona says about your product/service or brand.

You can find these phrases in reviews, email feedback, social media posts, etc.

Add user persona's feeling

Add how your product/service makes the user persona feel.

Add phrases the user persona says

Add phrases the user persona says about your product/service or brand.

You can find these phrases in reviews, email feedback, social media posts, etc.

Add phrases the user persona thinks.

Add what user persona thinks about your product/service or brand.

These thoughts are internal, and usually, they are not shared or expressed.

USER PERSONA

Why use a Mindomo mind map template?

Mind maps help you brainstorm, establish relationships between concepts, organize and generate ideas.

However, mind map templates offer an easier way to get started, as they are frameworks that contain information about a specific subject with guiding instructions. In essence, mind map templates ensure the structure that combines all the elements of a specific subject and serves as a starting point for your personal mind map. They are a resource for providing a practical solution to create a mind map on a particular topic, either for business or education.

Mindomo brings you smart mind map templates that allow you to function and think effortlessly.

A template has various functionalities:

Descriptive topics

Topics with background text

Default branch

Removing the template data

You can choose from a variety of mind map templates from Mindomo's business or educational accounts, or you can create your own mind map templates from scratch. Any mind map can be transformed into a mind map template map by adding further guiding notes to one of its topics.

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