Floating topic
ATP C5: Segment 7
Task C: Community Engagement
Marketing
Design and implement a marketing campaign tailored to the westside residents and geared to low-income and minority populations, utilizing a variety of communication channels, emphasizing the joy, ease and rewards of biking, with the goal of encouraging more residents to bike.
Coordination
Coordinate with local CBOs to expand reach and depth of bicycle safety and encouragement activities, especially for low-income and minority populations.
Coordinate planning and design details
of the 4-year bike safety and
encouragement campaign
with local partners.
Family Oriented Programming
Provide family-focused Urban Bicycling
Presentations, covering the basics of biking,
geared to low-income and minority populations.
Provide on-bike safety training for residents
of all ages, geared to low-income and
minority populations.
Provide basic bike maintenance and check list of bigger maintenance tasks to community residents during a defined event, geared to low-income and minority populations.
Host community-based, fun family bike ride, geared to low-income and minority populations.
Provide youth bicycle rodeo at
annual Open Streets events (x 4 years)
May not restart in time for this grant. TBD
Host family bike ride to school, geared to low-income and minority populations.
Task B: SRTS Encouragement
Host Bi-Annual Bike and Walk to School Day Events (May and October) at each school site each year x 4 years
Fall
Spring
Host Weekly Walk and Roll to School
Encouragement Events
(approx. 34 events per year x 4 years)
Subtopic
Task A: SRTS Education
Conduct Walk Smart Trainings for
Boys and Girls Club Walking
Field Trip Team Leaders
(approx. 2 per year x 4 years)
Develop stand-alone
Learn-to-Ride Training Clinic
At least one of the clinics this year will be held as part of the after school program, possibly both depending upon the number of students needing to learn how to ride
Host Learn-to-Ride Training Clinics
(approx. 2 per year x 4 years)
5th Grade Bike Safety
Bike Rodeos
Safety Presentations
4th Grade SRTS Assembly
Conduct 4th Grade SRTS Assmbly
for all 4th grade students
Develop assembly
Ped safety "Walk around the Block" 2nd grade
Ped safety pres 2nd grade
SRTS pres for Kinder parents
Bike and Pedestrian Guide
