ATP C5: Segment 7

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ATP C5: Segment 7

Task C: Community Engagement

Marketing

Design and implement a marketing campaign tailored to the westside residents and geared to low-income and minority populations, utilizing a variety of communication channels, emphasizing the joy, ease and rewards of biking, with the goal of encouraging more residents to bike.

Coordination

Coordinate with local CBOs to expand reach and depth of bicycle safety and encouragement activities, especially for low-income and minority populations.

Coordinate planning and design details of the 4-year bike safety and encouragement campaign with local partners.

Family Oriented Programming

Provide family-focused Urban Bicycling Presentations, covering the basics of biking, geared to low-income and minority populations.

Provide on-bike safety training for residents of all ages, geared to low-income and minority populations.

Provide basic bike maintenance and check list of bigger maintenance tasks to community residents during a defined event, geared to low-income and minority populations.

Host community-based, fun family bike ride, geared to low-income and minority populations.

Provide youth bicycle rodeo at annual Open Streets events (x 4 years)

May not restart in time for this grant. TBD

Host family bike ride to school, geared to low-income and minority populations.

Task B: SRTS Encouragement

Host Bi-Annual Bike and Walk to School Day Events (May and October) at each school site each year x 4 years

Fall

Spring

Host Weekly Walk and Roll to School Encouragement Events (approx. 34 events per year x 4 years)

Subtopic

Task A: SRTS Education

Conduct Walk Smart Trainings for Boys and Girls Club Walking Field Trip Team Leaders (approx. 2 per year x 4 years)

Develop stand-alone Learn-to-Ride Training Clinic

At least one of the clinics this year will be held as part of the after school program, possibly both depending upon the number of students needing to learn how to ride

Host Learn-to-Ride Training Clinics (approx. 2 per year x 4 years)

5th Grade Bike Safety

Bike Rodeos

Safety Presentations

4th Grade SRTS Assembly

Conduct 4th Grade SRTS Assmbly for all 4th grade students

Develop assembly

Ped safety "Walk around the Block" 2nd grade

Ped safety pres 2nd grade

SRTS pres for Kinder parents

Bike and Pedestrian Guide