作者：Catherine Tang 12 年以前
394
Business Plan
A business plan should encompass several critical elements to ensure the venture's success and sustainability. Financial projections based on historical data and realistic assumptions are essential for gauging the company'
開啟
Business Plan 14. Loan/Investment Proposal Evaluation of risk of new venture Timetable for implementing proposed plan - start-up date, milestones Repayment schedule & Exit strategy relevant back up data e.g. vendor estimates of cost Purpose of Financing (detailed), amt requested 13. Projected Financial Statemetns Help coy run biz more effectively & efficiently after start-up - vs target & maintain ctrl Realistic Forecast; & Assumptions Use Past operting data & published statistics - BS, IS, CF Limited Assurance Lenders judge coy's ability to pay back; Investor look for return 12. Plan of Operation Existing leases & contracts Form of Ownership Steps taken to retain important staff Organisation Chart - key jobs & qualification of ppl doin it 11. Description of Management Team Education, work history, biz experience (success & failure) Qualifications of Key directors, key shareholders 10. Competitor Analysis Competitor's competitive edge Key Competitors, their strength & weakness Sources: customers, industry journals, sales literature Competitor's market shares, products & strategies Documenting Market Claims Link btw Pricing, Preceived Quality, & Company Image Distribution Pricing Location Market size & trend Advertising Market research - surveys, demographic studies Showing Customer Interest sell at great Discount Prototype of new pdt get writen testimonials from potential customers Marketing Strategy How to Define coy's Target Market basis for Differentiation coy in cust's mind Reason they buy, Cust's need & wants size of potential cust in coy's trading area where they live, work, shop? Who's target customer? Technique for identify potential target mkt Narrow down the list of ppl to 1 or 2 list type of ppl who need those benefits translate features into list of benefits list all features of g & s Target Market & its characteristics Description of Firm's Product or Service Production process, strategic raw materials, sources of supply, plant layout Features of G & S; Benefit customer will receive from it Summary of patents, trademarks, copyright to protect G & S Product's position in Product life cycle Product description - jargon-free style; Overall product line Business Strategy Methods the coy use to satisfy key success factor e.g. well-trained sales force How to set the biz apart from the competition Business & Industry Profile General Biz Goals & Objectives Current economic conditions Significant industry trends; Key success factors Strategic issue: ease of mkt entry & exit, economies of scale, seasonal econ trends Industry Data e.g. mkt size, growth trends, econ & competitive strength of major firm in industry overview of industry or mkt segment Company History current image in mktplace Successful accomplishment When & why coy was formed, how it evolved Significant Financial & operational event Vision & Mission Statement Mission - Company's purpose & Direction Vision - Generalised Goal Executive Summary Capture reader's attention key financial highlights qualification of founders & key employees target market & benefit its g & s provide Biz model & basis for competitive edge
