类别 全部 - servicios - proveedores - carreras - proceso

作者:Angie Dajhana 3 年以前

260

CAPÍTULO 1: INTRODUCCIÓN A LA INVESTIGACIÓN DE MERCADOS

La investigación de mercados es una disciplina crucial para entender y satisfacer las necesidades del consumidor. Existen diversos proveedores, tanto internos como externos, que ofrecen servicios limitados y completos, incluyendo análisis de datos, codificación, captura de datos y estudios de campo personalizados.

CAPÍTULO 1: INTRODUCCIÓN A LA INVESTIGACIÓN DE MERCADOS

CAPÍTULO 1: INTRODUCCIÓN A LA INVESTIGACIÓN DE MERCADOS

Type in the name of the company you are going to have an interview with.

Proveedores

Research the company

You should find and learn as much as you can about the company where you are having an interview.

The interviewer will want to see what you know about them and why you chose the company.

Doing your homework will show that you are really interested.

Externos

What do you know about the company?


Type a short description of the company's background.

Servicios limitados

Servicios y productos de marca

Servicios de análisis de datos

Servicios analíticos

Servicios de codificación y captura de datos

Servicios de campo

Servicios completos

Servicios por internet

Servicios personalizados

Servicios estarandizados

Servicios sindicados

Internos

Why do you want to work for this company?


Think of what you can do for them, not of what they can do for you.

Proceso de Invest. de mercado

Do you fully understand what this position implies?

After you've made some research on the company, read the job description thoroughly, and try to fully understand what your responsibilities will be.

Presentación del informe
Análisis de datos
Trabajo de campo
Formulación del diseño de la investigación

What would you do on the first day?
What about the first week(s)? Fill in some of the actions that you are planning to take.

Desarrollo del enfoque del problema

What do you think the main challenges will be?


Type them in.

Definición del problema

What will be your main tasks?


Type them in.

Investigación de mercado

Clasificación

Describe a typical work day in your previous/current position.

Solución del problema
Identificar un problema

Papel de la Invest. de mercado

SAD

How would you describe yourself?


Type in a short description.

Sistemas de apoyo a las decisiones
SIM

What are your hobbies?


What do you like to do in your free time? What was the last film you saw or the last book you read? Think of the activities that relax you the most. Fill in several hobbies.

Sistema de información de marketing

Carreras de Invest. de mercado

Are you qualified for this position?


Interviewers will want to know whether or not you are able to do the job.

Answer the questions from this section and see if you are the right person for this position.

Supervisor de operaciones
Director del trabajo en campo
Asistente analista
Analista
Gerente analista
Especialista en estadística y procesamiento de datos
Gerente principal
Asistente del director
Director de investigación
Vicepresidente de la investigación