作者：zheng xiu chia 14 年以前
395
MARK
Different types of buying decision behavior exist, each influenced by consumer involvement and perceived brand differences. Dissonance-reducing buying behavior happens when consumers make high-stakes purchases but don'
開啟
Floating topic Types of Buying Decision Behavior Variety-seeking buying behavior occurs when consumers have low involvement and there are significant brand difference Habitual buying behavior occurs when consumers have low involvement and there is little significant brand difference Post-purchase dissonance occurs when the cconsumer notices certain disadvantages of the product purchased or hears favorable things about a product not purchased Dissonance-reducing buying behavior occurs when consumers are highly involved with an expensive,infrequent,or risky purchase,but see little difference among brands Complex buying behavior purchasers are highly motivated when occur when consumers are highly motivated in a purchase and perceive significant differences brand
