作者：Mindomo Team 3 年以前
198
Market Research METHODS
Various market research methods offer unique insights into customer behavior and preferences. Observation allows companies to see how users interact with products in real-world settings without influencing their behavior, making it cost-effective but complementary to surveys and interviews.
開啟
Market Research
METHODS OBSERVATION
most powerful no replacement for customer surveys and interviews less expensive than focus groups company representative taking notes ideal users engage with product/ competitor's product not influencing each other natural setting FOCUS GROUPS
most dangerous biases different moderator personalities, same study forceful participant prone to errors if done cheap expensive if done right trained moderator leads discussions marketing message user experience product carefully selected group of people fits company's target market INTERVIEWS
most insightful big benefits in understanding target customers insightful threads greater empathy for their experience one-on-one conversations in-person or video conferencing SURVEYS
most popular straightforward analysis collect a lot of data quickly easy and inexpensive online or via email delivery qualitative research closed-ended q open-ended q
