作者：Nitin Kashyap 17 年以前
443
NK-Market Entry Strategy
Establishing a market entry strategy necessitates evaluating the market size and its potential profitability, growth, competition, and share for each segment. It is crucial to identify and characterize market segments by examining consumer demographics, buying habits, and specific needs.
開啟
Market Entry Strategy How should I enter? For each strategy evaluate Cost of entry sustainability & profitability Inorganic Joint Venture/ Partner
Acquire
Organic What capabilities do I have and which do I need? Technology Manufacturing Brand Human Capital Raw Material access Distribution Financial Capability Where do I want to be? Identify Key Success factors Place/channel Price Promotion Product offerings and segments served Is the market attractive enough? Regulatory Environment Complements Substitutes Supplier Power Buyer Power Barriers to entry Excess Capacity Regulations Switching costs Brand/Repute Human Cap Tech/Patents FC/CAPEx Is the market Big enough? For each segment Competition Growth Share Profitability Size Identify Segments Characterize segmentation/targeting criteria buying habbits etc
consumer demographics
Define Consumer needs
