类别 全部 - gold - publishing

作者:Nermin Elfeky 3 年以前

132

Open Access

The University of Vienna actively supports open access (OA) publishing, enabling scholars to disseminate their research globally. Through the Gold OA model, research is made freely accessible, enhancing visibility and impact.

Open Access

Open Access

Type in the name of your marketing plan.

free for everyone

Include a complete breakdown of the costs of your marketing plan. Try to be as accurate as possible. You’ll want to keep tracking your costs once you put your plan into action.

Creative Commons licences
ensure proper "attribution" of authors
are conducive to sholarship

How many leads do you need to convert the right number of sales?

publishing is carried out under it

How many sales do you need to make your revenue goal?

research made publicly
should be accessible by public

Assess how your marketing budget and goals work together. How much revenue do you need?

unrestricted access

A successful marketing strategy is made up of many different tactics, including both online and offline options. Your goals, target audience, and industry play an important role in this decision.

advantages

When putting together your content for your website and blog, try to provide value to your customers. Answer the following questions.

authors rights remain with them

What content is currently trending in my niche?

improves reproducibility

Is there information or resources at my disposal that would interest or benefit my readers?

increases number of readers

What challenges or questions do my customers have?

sientific information exchange

Who am I writing to/for? Check again the profile of your buyer from point Market research.

U:scholar

for me to find secondary publications

Green OA (OA Self-Archiving)

Determine what makes your business and its products/services different from others on the market.

more and more publishers allow it
secondary publications

Hybrid OA

A mission statement consists of three components: key market, contribution and distinction. Take your time and define each of them.

Important hint

What makes the product unique or why the audience should buy it over another?

check if journal is reputable

predatory publishing

hybrid journals

What does your product or service do to contribute to society?

closed access articles
open access atricles
articles made available for a fee

Define your the target audience. They are the people who are most likely to buy your products or services, and they are united by some common characteristics, like demographics and behaviors.

highly controversial

publishers charge institusions twice

libraries have to cover subscription costs

authors are paying article processing charges

Gold OA

Collect information about the consumers, target markets and the clients of your company to assess how effective and popular your product or service is.

University of Vienna supports publishing in OA journals
via OA publishing fund
third of the journals listed
primarily in the natural and life sciences
scholars can make their results available for whole world
GOLDEN PATH
More than 13,000 quality tested OA journals
primary publication of scholarly writing