Project Enter

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Project Enter

Marketing Mix

Promotion

What ads do we use?

Flyer

Price

What will be the pricing policy?

Depends on season

Fixed

What is our price politic regarding the Internet use?

Payment per minute

Payment per day

Payment per hour

What kind of discounts systems will be offered?

Discounts for early birds/ late owls

Discounts for young adults/ students

Discount for regular customers

Place

What will the interior be like?

Where to open it?

Engels

Moscow

Samara

Volgograd

Saratov

Product

Services

Will we have english-speaking staff?

Will we be able to offer print and copying services to customers?

Which provider do we use?

Local Supporter

State or federal

Are there any restrictions to websites?

No

Yes

How many computer terminals should be set up?

6

5

4

3

2

Computer games

What kind of connection in multiplayer games will we offer?

Any type

LAN

Internet

Coffee

What kinds of coffee are we offering?

Anything else

Espresso

Latte Macchiato

regular Coffee

What kind of coffee distributor do we make business with?

low-cost distributors

local distributors

fair trade distributors

Marketing Plan

Marketing Research