When selecting a restaurant for special occasions, consumers weigh a variety of factors based on their personal preferences and the nature of the event. Key considerations include the type of occasion, such as birthdays, anniversaries, or simple gatherings.
Every consumers has their own perceptions and ideas on choosing a restaurant for their special and specific occasions. Thus, different approaches was used on the decision process to choose a restaurant.
Type of occasions, place (location of the restaurant), price, services, theme-based restaurants, promotions, recommendations, popularity and many more aspects were considered by the consumers before decided a restaurant for an occasions.
Talked to five people about how they would choose a restaurant for a special occasion. What did you learn about the consumer decision process from these discussions? Write up a comprehensive report
THEME BASED-RETAURANT
For example:
SECRET RECIPE CAKE & CAFE would be more preferred restaurant chosen by consumer for a birthday occasion.
This is because it is a bakery
shop which is the main food is cake and provide meals.
PROMOTION
Promotion and discounts in social media
and the restaurants official web-page
Coupon, vouchers or rewards from mobile applications
OTHERS
POPULARITY
Spectacular and unique taste
Famous or well-established restaurants
RECOMMENDATIONS
Previous customer's review via
the restaurants web-page or social media
Friends
Family
PLACE
SERVICE
FOOD
If there is catering service there must be more variety of food
Has varieties in food choice
Provide local foods
FACILITIES
Has a private room for special celebration, for privacy
Example: Birthday celebration, Anniversary celebration,etc
Has a space to accommodate large amount of people
Has pleasant interior design
sound system must be good enough for grand events
PRICE
Another consumer do not mind about the cost of the restaurant as long she is satisfied with the taste of the food
you'll come up with original ideas
Other consumers are also considering the price before choosing a restaurant either for birthday celebration or anniversary celebration.
Price : Reasonable price is most preferred
Students prefer a restaurant with reasonable price
Price range: RM10-RM15
