Strategic marketing

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THE PROJECT APPROACH

由Javier Espinosa Gallardo

Six Thinking Hats

由Frank Mrosk

VARIABLES

由Naila Mis

Scope Management

由Paul Lamb

develop your brand

Strategic marketing

A noun is a word that functions as the name of some specific thing or set of things, such as living creatures, objects, places, actions, qualities, states of existence, or ideas.

Strategic plan

8) expenditures and budget

7) timetable

6) risk assessment

5) selling plan

4) marketing mix

3) the positioning of products

2) Target market

1) Objective

Different analysis

external audit

leads to the opportinities/ threats analysis

competitors

market trends

market research

other analysis

organisational issues

product life-cycle

financial analysis

Internal audit

competitive position

special advantages

customers, services

leads to the strengths/weakness analysis

Why do we need this?

to develop the strategic plan for the company