Swanks

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Swanks

Demographics

Education level

University

Martial status

Single

Living with parents

Ethnicity

Caucasian

Income Level

$80k-$100k

Gender

Male

Age

18-23yrs

Behavioral

Usage

Low usage

A list of low usage products are: cars, stove.

As someone living in Toronto, it's expected that you're living a busy life meaning home hooked meals are not really used that often

An example would be a stove

Medium Usage

High Usage

Foods: Mostly take out, fast food.

Laptop, phone, headphones

Desires newer products

Swanks also prefer a established, known, and reliable.

An example of this would be a phone

Psychographics

Attitudes/beliefs

Belives that you have to enjoy your young life to the fullest

Values

Values his youth,

Personality

Kind

Friendly

Responsible

Activities

Bowling

Playing video games

Hobbies

Enjoys hanging out with friends

Enjoys partying

Enjoys watching sports

Geo-graphics

Community

The community in Toronto is extremely diverse.

He sees new people on a day to day basis.

Many people could be here touring, going to jobs, events, etc...

Large variety of people with many different beliefs and lifestyles

Climate: Extremely hot summers and extremely cold winters

Summers: 25-35 degrees celcius

Winters, -10 - -30 degrees celcius

Toronto, Ontario

Enjoys the city and environment although finds it obnoxious travelling around.