类别 全部 - psychographics - hobbies - behavioral - toronto

作者:Dhiman Akash 6 年以前

189

Swanks

A young, single Caucasian male living in Toronto with a university education and an income between $80k-$100k typically leads a busy life, often relying on take-out or fast food rather than home-cooked meals.

Swanks

Swanks

Demographics

Education level
University
Martial status
Single
Living with parents
Ethnicity
Caucasian
Income Level
$80k-$100k
Gender
Male
Age
18-23yrs

Behavioral

Usage
Low usage

A list of low usage products are: cars, stove.

As someone living in Toronto, it's expected that you're living a busy life meaning home hooked meals are not really used that often

An example would be a stove

Medium Usage
High Usage

Foods: Mostly take out, fast food.

Laptop, phone, headphones

Desires newer products
Swanks also prefer a established, known, and reliable.
An example of this would be a phone

Psychographics

Attitudes/beliefs
Belives that you have to enjoy your young life to the fullest
Values
Values his youth,
Personality
Kind
Friendly
Responsible
Activities
Bowling
Playing video games
Hobbies
Enjoys hanging out with friends

Enjoys partying

Enjoys watching sports

Geo-graphics

Community
The community in Toronto is extremely diverse.

He sees new people on a day to day basis.

Many people could be here touring, going to jobs, events, etc...

Large variety of people with many different beliefs and lifestyles

Climate: Extremely hot summers and extremely cold winters
Summers: 25-35 degrees celcius

Winters, -10 - -30 degrees celcius

Toronto, Ontario
Enjoys the city and environment although finds it obnoxious travelling around.