3cad marketing plan
Market research
Buyers
Age
35-65
Gender
M + F
Occupation
CEO + Head of Technical Office + Head of Sales + Head of Marketing Dep
Location
Italy
Competitors
Strengths
More details on finishes and rendering aspects for spcific object
Weaknesses
No possibility to insert the product on entire room - No official libraries from furniture manufacturers
Pricing
TBC
Online presence
Social media / Website
Mission Statement
Key market
Product/Room 3d planner
Contribution
Showcase products in customer house before buying
Distinction
Wide range of official products libraries
U.S.P.
Unique features
The only 3d real planner
Emotional needs
Unique competence
Short phrases
All-in-one. Easy.
Benefits
One instrument to make simplier to obtain market requests, from first search to CNC control.
Marketing activities
Website&Blog
Landing page: lighting
Landing page: outdoor
Landing page: hoods
Social media
Brand visibility
Take attention
Talk with images
Search networks
Newsletters
Topic
Discover new possibilities with 3cad
Content
The perfect solution to set your product at home
Goals
Contact sale representative
Budget
Outline sales funnel
Leads
Number for each category
Site visits
New visitors, time spent, bounce rate, exit rate
New deals
Number for each category
List operational costs
Budget
Amount for short period (3 months)
Benefits of Sales
Return on Investments measured on new clients
Advertising
Media involved
Set goals
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