Chapter 9 : Strategy review, evaluation and control
Nature of strategy evaluation
process of evaluation strategies
initiate managerial questioning
stimulating generating alternative
Main topic
role of auditing
Balance Scorecard
Process that allow firm to evaluate strategies :
Internal business process
Customer knowledge
Financial performance
Learning and growth
Appoach to strategy evaluation aims
To balance long term with short term concerns
To balance financial with non-financial concerns
To balance internal with external concerns
Contingency Plan
Actions
Effectiveness
formulate criteria of evaluation
twenty- first century challenges.
Strategy-Evaluation Framework
Reviewing Bases of Strategy
Revised EFE Matrix
Opportunity and Threat
Revise IFE Matrix
Strengths and Weaknesses
Measuring Organizational Performance
Compare firm's performance over different time period
Compare firm's performance to competitors
Compare firm's performance to industry average
Taking Corrective Action
Subtopic