Crayola
Services/ Products
Crayons
Producer's of 80-90% of worlds crayons
Creative toys
Craft activities
Art tools
Crayola experience
5 Locations
Pencils
Pens
School/ office/ art supplies
Markers
Chalk
Staplers
Clay
Silly putty
Back to school season
Busy season
Embrace tech
Late June to mid September
30% of market study parents had standard list
of school supplies they purchased every year (2020-21)
COVID 19
Growth in activity based toys
44% of market study parents delayed purchases
as of mid august 2020
Shift in purchasing of physical supplies
Deloitte survey found 40% of parents planned to
to buy fewer traditional school supplies in fall 2020
Partners
Suzy Inc.
Michaels Companies Inc.
Mass merchandisers
Walmart
Staples
Michaels
Dollar Tree
Canadian Tire
Mastermind Toys
Target
The Kroger Company
bundle product kits
Potential Markets
NFT's
Candles
Make up and beauty products
Metaverse
Retail stores
OMNI Channels
Online shopping
In store purchasing
Buy online/ pick up at curbside
Adobe Inc Survey of 1000 consumers
Adobe Inc reported BOPIS orders maintained a year over
year growth of 195% in May 2020 and by 130% year over year in June 2020
23% of online shoppers preferred buying online and
picking up items in store rather then delivery
allows customers to buy and receive products
wherever and whenever they want
Marketing
Connecting product to customer emotionally and physically
Keep kids and families entertained
awareness for alternative uses for products
enhance brand loyalty
do it yourself project videos
Generate sales
Crayola mobile app
E commerce growth
Missions
Childhood development
Unleash originality
Help teachers and parents
Ways to cope, communicate, and connect
Inspire creativity
Entertain
Experience color
Customers
Parents
Kids
Teachers
Artists
Competitors
Sargent Art
ACCO Brands Corp.
AT Cross Co. LLC
Dixon Ticonderoga Co.
Pentel Co. LTD.