Econs Q2 Setting Up Yogurt Ice Cream Store

Demand

Income

Singaporeans are more affluent now

Taste and Preferences

More Health Conscious

Reduces risk of getting High Blood Pressure

Substitutes

Other options (Andersen's ice-cream, Mcdonalds Ice-cream etc.)

Price

Greater Price= Smaller demand

Supply

Cost of Production

Higher prices of milk

Lower supply of yoghurt

Natural Factors

Cow contracts disease which prevents them from lactating and producing milk. LOL

Size of industries

more yoghurt shops, increase in supply

Government Policies

Subsidies to help Small Medium Enterprises

goods in joint supply

Supply of milk increase

Supply of yoghurt increase